You Don't Need More Data...You Need More Meaning

More insight, not more rows.

Most data teams hoard.

Not because they're greedy...because they're scared.

Scared they'll miss something. Scared they won't be trusted. Scared someone will ask a question they didn't plan for.

So they collect it all. Every table. Every field. Every dimension.

And bury the signal in the noise.

But what if your job wasn't to collect more...but to mean more?

Meaning doesn't come from data volume.

It comes from design.

It comes from reduction.

It comes from choosing *this* number and *not* that one...and standing by it.

Anyone can gather data.

Only a few can give it purpose.